According to most publications and web sources, Victor Primavera was the owner and founder of the Danecraft jewelry company. Moreover, some sources even don’t mention the name of James Felch, an undeservedly forgotten jeweler and founder of the world-famous brand.

Before founding his company, James P. Felch (1904-1982) already had extensive experience in the jewelry business as a manager, designer, and jeweler. Born in Ohio, 20-year-old James Felch began his career at R. H. Kimball, Inc., jewelry company in Providence.
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