The history of the legendary Monet Jewelers began in 1927 when Michael and Joseph Chernow founded Monocraft Products Co, 137 5th ave., New York, N. Y. The two brothers Michael Chernow (March 25, 1900 – July 4, 1978) and Joseph (Jay) Chernow (February 1897 – September 1966) were natives of Brooklyn, New York City.

Initially, their company made gold plated monograms for ladies’ handbags in Providence, R.I. Their innovative monogram technology became immediately popular and was patented in 1928. Following their success and business expansion the brothers founded Monet in 1936 to produce “the finest costume jewelry in the world.”

The Monet jewelry brand became instantly recognizable and popular. Its necklaces, bracelets, earrings, and brooches appeared in fashion magazines, including Vogue, from the 1930s to the 1990s. The company’s president, Michael Chernow, was elected vice-president of the newly formed National Costume Jewelers Association in July 1939.

World Leader in the Costume Jewelry

Sold in major department stores gold and silver plated jewelry by Monet has become a world leader in the costume jewelry industry. General Mills Corporation acquired Monet in 1968 after extensive research and analysis of the apparel and accessories industry. In 1985 Monet jewelers became part of Crystal Brands, Inc., headquartered in Southport, Connecticut.

Over the years, Monet has established factories offshore, with the growth in international market activity. In 1990 Monet became the unchallenged leader in the costume jewelry business, advertised in direct-mail campaigns and on television. The new owner of Monet in 2000 became Liz Claiborne, Inc.

Costume Jewelry and Ads by Monet