The history of the Jay Kel jewelry brand began in 1943 in New York, founded by Arthur W Koppell (March 14, 1918 – February 21, 1981). Koppell, until 1943, was the general director of the jewelry manufacturing firm Jaeckel Mfg Co at 7 Beverly Street, Providence.

However, in January 1943 the government accused the company of operating on the black market for silver. As a result, the company’s activities were terminated by court order. As for Arthur Koppell, he did not admit guilt and was released on bail in the amount of $ 1,000.

Meanwhile, Koppell decided to open a new company and continue the jewelry business. Thus, he founded Jay Kel Jewelry Co., at 307 5th Ave., New York 16. The name Jay Kel was a play on his previous Providence firm, Jaeckel. Almost immediately, Jay-Kel jewelry became popular due to its high quality, exquisite design, and extensive advertising. In 1948 Koppell invented the expandable chain for a bracelet. His company existed for a short time, and the last mention of it dates back to 1949.

Nationally advertised Jay-Kel jewelry

Gold-plated sterling necklaces, bracelets, earrings, and brooches graced the pages of Vogue, Mademoiselle, Glamour, Charm and other fashion magazines. In addition, Jay-Kel pieces appeared as a prize on various radio and television programs, including John Reed King’s WOR program, “Best Girl.” As a prize, Jay Kel jewelry sparkled at local events in major cities, including Milwaukee, San Antonio, Syracuse, and Houston.

Under the brand name “Gift of the Month,” Jay Kel promoted the idea of ​​costume jewelry as a year-round gift. Each month, a seasonal piece of jewelry was featured in Vogue, Mademoiselle, Glamour, Charm, and other fashion magazines. Thus, the company showed that costume jewelry was a gift for twelve months of the year, not just for Christmas and Mother’s Day.

Vintage Jewelry and Ads