
A Brooklyn native, Benjamin Goodman (1871 – 1941) founded his own jewelry house Benjamin Goodman, Inc., in 1903. His elder brother Jacob Goodman (1869 – 1942) joined the firm. The company’s headquarters and factory were located at 71 Fifth Avenue in New York City and 42 Washington Street in Indianapolis, Indiana.
It is noteworthy that the company’s advertisements indicate different dates of foundation – 1903 or 1904. Jacob Goodman’s son, Morris Goodman, joined his father’s business in 1914, upon graduation from the Shortridge High School, and became a traveling salesman. He sold products to retail stores across the country. From that time on, the firm changed its name to Goodman & Company.
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