
The history of Providence based The Bassett Jewelry Company, manufacturer of gold and gold filled jewelry began in 1881. Ludwig Jefferson Roehr (1851–1932) led the company as president for 50 years. Initially the firm was located at 15 Maiden Lane, Providence, Rhode Island.
The Basset company name is fictitious and refers to a well-known breed of dog, as indicated by an advertisement from 1902. Highly successful and rapidly growing company established subsidiaries and offices in New York, Chicago, San Francisco, and Minneapolis.
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