The history of Providence based The Bassett Jewelry Company, manufacturer of gold and gold filled jewelry began in 1881. Ludwig Jefferson Roehr (1851–1932) led the company as president for 50 years. Initially the firm was located at 15 Maiden Lane, Providence, Rhode Island.

The Basset company name is fictitious and refers to a well-known breed of dog, as indicated by an advertisement from 1902. Highly successful and rapidly growing company established subsidiaries and offices in New York, Chicago, San Francisco, and Minneapolis.

In April 1898, Bassett announced the acquisition of the gold jewelry manufacturing plant of Kent & Stanley Co., Ltd., in Providence. Noteworthy, Bassett continued to fill any orders for goods formerly made by the Kent & Stanley Co.

Officers and managers

Ludwig’s son, Clarence Jefferson Roehr (1876–1947), joined the family business at a young age and held various positions within the company, from apprentice to sales representative and vice president of the company. His son, and grandson of the founder, Eldridge Roehr (1900–1968) also joined the firm in 1920.

Among other managers and officers of the firm at different times were Eldridge Roehr (grandson of the founder), E.E. Spaulding, C. C Pickford, C. J. Roche, and A. L. Hancock. Traveling salesmen of the firm were H. E. Bleecker, George W. Bleecker, Glenn L. Seitz, and many others. David D Nevins, was the author of several patented designs and inventions.

The Bassett Jewelry Company was in existence until 1940.

Antique jewelry by Bassett in ads