Vintage Jewelry

Anthony Scitarelli Phyllis Costume Jewelry

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Anthony Scitarelli Phyllis Costume Jewelry
Bouquet of flowers blue rhinestone gold filled brooch pin. Anthony Scitarelli Phyllis Costume Jewelry

Established in 1946 in Providence, Rhode Island, M. & S. Jewelry Mfg Co manufactured sterling and gold filled costume jewelry for a decade. The founder and president of the company was Anthony F. Scitarelli, while William A. Mancini was its head designer. The company’s jewelry has been popular since the beginning, thanks to the quality of the materials, exquisite design and even packaging.

Since 1946, M&S gold jewellery came in a paper box, which, as it soon became clear, left much to be desired in terms of appearance. It took several months to design new packaging, which Scitarelli introduced in 1947. At the same time, the M&S launched the Phyllis jewellery line.

William Mancini, Phyllis Originals designer shows creations by M. & S. Jewelry Mfg to Phyllis O'Neil and C. J. O'Neil (right), retailers of Rochester, N. Y. September 1952 note
William Mancini, Phyllis Originals designer shows creations by M. & S. Jewelry Mfg to Phyllis O’Neil and C. J. O’Neil (right), retailers of Rochester, N. Y. September 1952 note

Farrington’s craftsmen, together with M&S President A.F. Scitarelli and sales manager M.R. Parillo, developed a metal box with a snap-lock hinge and removable lining. The lovely Phyllis gift package, so unusual and rich looking, added more beauty and sales appeal to Phyllis jewelry.

New Building for Phyllis Jewelry. November 1948 note
New Building for Phyllis Jewelry. November 1948 note

In November 1948, M & S Jewelry Mfg. Co., maker of Phyllis Originals jewelry, moved from 585 North Broadway East Providence to its own building at 536 Atwells Ave, Providence. The new building provided the necessary space for more than 100 additional employees. Consequently, it allowed the company to more than double its production volume.

Beautiful as an orchid, June 1950 ad
Beautiful as an orchid, June 1950 ad

Phyllis Jewelry

According to the 1950s ads, everything about Phyllis Jewelry was truly beautiful, out of the ordinary, and expensive looking. Made both in sterling and 1/20th 12 K gold filled, pins, brooches, pin and ear ring sets, and necklace and ear ring sets attract with new designs.

M & S exhibited its Scitarelli, Phyllis and Phyllis Originals jewelry during the five-day event of the annual American National Retail Jewelers Association. Scitarelli jewelry was widely advertised in fashion magazines in 1948-1954. Also, each week, in all parts of the nation, millions of people saw and heard about Phyllis Jewelry as publicized on top-rated radio shows like “Grand Slam”, “Welcome Traveler,’’ and “Carnation”.

Incorporated in 1950 as Phyllis Originals, Inc., the company launched Scitarelli Creations by Phyllis costume jewelry line. The company ceased to exist in 1955 due to the death of its founder and president Anthony Scitarelli.

America's Smart Gold Filled Phyllis Jewelry, May 1948 ad
America’s Smart Gold Filled Phyllis Jewelry, May 1948 ad

Scitarelli Phyllis Costume Jewelry

Attractively packaged Phyllis Original Jewelry, June 1951 ad
Attractively packaged Phyllis Original Jewelry, June 1951 ad
Aqua blue and clear rhinestone gold filled brooch pendant, 1950s
Aqua blue and clear rhinestone gold filled brooch pendant, 1950s
Brilliant as stars, Phyllis jewelry, October 1948 ad
Brilliant as stars, Phyllis jewelry, October 1948 ad
Blue and clear rhinestone gold filled brooch pendant
Blue and clear rhinestone gold filled brooch pendant
Detachable Lariat Jewelry, October 1949 ad
Detachable Lariat Jewelry, October 1949 ad
Dragonfly gold filled rhinestone brooch pin
Dragonfly gold filled rhinestone brooch pin
Farrington package for Phyllis Jewelry, July 1949 ad
Farrington package for Phyllis Jewelry, July 1949 ad
Orchid flower gold filled ruby and clear rhinestone brooch
Orchid flower gold filled ruby and clear rhinestone brooch
Gift Jewelry for Mother's Day, April 1951 ad
Gift Jewelry for Mother’s Day, April 1951 ad
Tulip flowers gold filled rhinestone brooch
Tulip flowers gold filled rhinestone brooch
'Golden Lace' gift package, January 1953 ad
‘Golden Lace’ gift package, January 1953 ad
'Lariat', a costume jewelry set from M. & S. Jewelry Mfg. Co., makers of the original Phyllis jewelry. The removable centerpiece can be worn as a stand-alone brooch. June 1949 ad
‘Lariat’, a costume jewelry set from M. & S. Jewelry Mfg. Co., makers of the original Phyllis jewelry. The removable centerpiece can be worn as a stand-alone brooch. June 1949 ad
May 1951 ad
May 1951 ad
November 1951 ad
November 1951 ad
October 1951 ad
October 1951 ad
Scitarelli Jewelry, October 1952 ad
Scitarelli Jewelry, October 1952 ad
September 1948 ad
September 1948 ad
Smartly boxed Phyllis jewelry. 1949 ad
Smartly boxed Phyllis jewelry. 1949 ad
The New Phyllis Line, January 1952 ad
The New Phyllis Line, January 1952 ad
The Phyllis 'Lavalier' worn either as necklace and earrings, or as pin and earrings. April 1948 ad
The Phyllis ‘Lavalier’ worn either as necklace and earrings, or as pin and earrings. April 1948 ad