
The history of the oldest Button House B. Blumenthal & Co., began in 1877 under the name Blumenthal and Blanchard. Located at 70 Franklin Street, a bustling New York City commercial district known for its dry goods, textiles, and manufacturing, Blumenthal and Blanchard remained in business until 1880.
After Blanchard’s retirement in 1880, management passed to Benjamin Blumenthal. When his nephew, Gustav Blumenthal, joined the firm as a partner, their business became known as B. Blumenthal & Co. At the turn of the century, Alfred Blumenthal, Gustav Blumenthal’s brother, joined the firm.
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