Vintage Jewelry

History of Alan J costume jewelry brand

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Alan J costume jewelry brand
History of Alan J costume jewelry brand

The history of the Alan J costume jewelry brand began in Providence County, Rhode Island, in 1949 and spanned half a century. The company was founded by a young jeweler, Alan J. Knasin, born in 1929 to Jacob and Augustine Knasin. Alan’s father, Jacob A Knasin, was a prominent businessman, president and manager of sheet metal supplies company.

A small workshop established by Alan Knasin was initially located at 233 Baker Street, the same building where the Knasin family lived. Alan’s family, including his mother and older sister, Helen, helped Alan manage the company. In the mid-1950s, Alan Jewelry Co moved to larger premises at 157 Clifford Street in Cranston.

1949 Providence, RI Polk City Directory
1949 Providence, RI Polk City Directory

Jewelry created by a small team under the Alan J brand was distinguished by the use of high-quality materials, and artistic execution. Traditionally, the craftsmen used gold plated, sterling silver, metal alloys, faux and cultured pearls, the finest enamels, rhinestones, and glass imitating natural stones.

Rio del oro trademark for costume jewelry 1963
Rio del oro trademark for costume jewelry 1963

The jewelry styles ranged from realistic botanical and floral motifs to modernist and abstract designs. In 1963 Alan Jewelry Inc launched “Rio del oro” costume jewelry trademark.

Providence City Directory, 1966
Providence City Directory, 1966

Incorporation of Alan Jewelry Company

Alan Jewelry co, 1280 Eddy Street, Providence, became a corporation in 1961. In 1963 Alan Jewelry Co Inc underwent expansion through mergers with other companies. Alan Knasin managed the company for fifty years, until his retirement in the late 1990s.

Among the company’s managers over the years were Allen F Owen (vice-president and treasurer in 1960-70s) and Gail Primavera (vice-president in 1980-90s).

Maker's mark
Maker’s mark

Alan J vintage jewelry

Clover white enamel gold tone brooch and earrings
Clover white enamel gold tone brooch and earrings
Black accent maltese cross pendant
Black accent maltese cross pendant
Feather textured gold tone brooch
Feather textured gold tone brooch
Leaf silver tone brooch pin
Leaf silver tone brooch pin
Modernist silver tone textured leaf brooch pin
Modernist silver tone textured leaf brooch pin
Man in hat openwork gold tone brooch pin with heart charm
Man in hat openwork gold tone brooch pin with heart charm