Born in Odessa, Russian Empire, Paul Selenger (née Zeilinger) arrived in New York with his mother Rose and sister Fannie in 1927. Immediately upon arrival, he and his sister began working in the company of their uncle, who owned a jewelry store.

A talented businessman, jeweler and artist, Paul S. Selenger (15 Aug 1911 – 16 Dec 1990) lived a vibrant life and made a significant contribution to the jewelry art and to the country. Notably, Selenger was World War II veteran, who served in the U.S. Marine Corps from 1942.

After World War II, Sergeant Selenger continued his military service in North Africa and Japan, demobilizing only in 1948. Returning to civilian life, he immediately began organizing his jewelry business – Selro jewelry manufacturing firm. Evidently, the company’s name included the beginning of his last name and his mother’s first name.

Incorporation of Selro

Paul Selenger incorporated his business Selro Corp on 12 December 1949. Registered at 43 West 27th Street, New York, New York 10001, Selro Corporation was dissolved in September 1995, five years after the death of the founder.

Selenger also enjoyed a high reputation among his business peers, who elected him president of the Costume Jewelry Manufacturers Association of New York in the 1950s.

According to the 1953 Directory, Selro Corporation, costume jewelry manufacturers located at 43 West 27th Street, NYC 1, employed 32 people. From that time on, the company created jewelry pieces under two brands – Selro and Selini, according to the Catalog of Copyright Entries.

Selenger’s metal & ceramic jewelry designs are both unique and unlike any other. This is what sometimes helps identify the master’s pieces, which were originally unmarked. Traditionally, the jeweler drew inspiration from mythology, Kabuki theater masks, Asian culture, including Buddhist and Chinese motifs.

Selro-Selini Jewelry