A native of Pennsylvania, Morris Richter (1903-1960) was a well-known New York City jeweler, jewelry wholesaler, and gemstone importer. Moreover, Richter was one of the few retailers importing cultured pearls directly from the Far East and diamonds from Europe.

He founded his firm, Richter’s Jewelers, Inc., in 1940 in New York City at 585 Fifth Avenue. Richter’s Jewelers were originally located in an old 3,000-square-foot store. In December 1954, they moved to a new location at 589 Fifth Avenue in New York City. The store then boasted twice the space of its previous location. Using the larger space, Richter’s created three separate sales areas for the convenience of customers.

Nationally advertised in fashion magazines of the time, Richter’s firm offered a wide selection of high-quality jewelry in a variety of price ranges. The main jewelry line featured exquisite designs using cultured pearls. The high-end pieces were crafted in platinum and gold and adorned with precious stones—diamonds, emeralds, sapphires, and rubies.

Richter’s high-quality costume jewelry

Another line included high-quality costume jewelry made of sterling silver with gold plating and rhinestones imitating natural stones. Richter also offered women’s jeweled watches and brooches with watch charms, popular at the time. The store had a wide collection of men’s jewelry, including watches, bracelets, cufflinks, and tie clips.

Death of Morris Richter

Morris Richter was also a partner in the Neptune Cultured Pearl Syndicate, of New York City (550 Fifth Avenue). He died suddenly on Christmas Day 1960, at the age of 57. He was survived by his wife, Clara, and daughter, Barbara. His firm continued to operate for another four years, and closed in 1964.