Vintage Jewelry

L.S.Peterson Jewelry Company History

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L.S.Peterson Jewelry Company History
Amber sterling silver 12 K gold filled brooch. L.S.Peterson Jewelry Company History

Before starting his own company in 1938 in North Attleboro, Lester S. Peterson had a wealth of experience in the jewelry business, as evidenced by the frequent mentions of his name in periodicals of the time. For example, the Jewelers Circular of March 17, 1926, mentions Lester S. Peterson, a member of The New England Manufacturing Jewelers’ and Silversmiths’ Association.

In the 1920s Lester worked as a sales representative for the G. C. Hudson Co, North Attleboro, in the 1920s. His brother, Henry A. Peterson, also worked for George Cheever Hudson’s manufacturing jewelry firm. According to the Jeweler’s Circular Keystone, Henry A. Peterson joined L. S. Peterson, 60 Elm St., North Attleboro MA, in 1939.

January 1941 ad
January 1941 ad

Notably, Henry A. Peterson became president of the Peterson L S Co Inc in the early 1940s. He was also active in such professional associations, as ANRJA (American National Retail Jewelers of America) and NEMJ&SA – New England Manufacturing Jewelers’ & Silversmiths’ Association. Moreover, in the 1945-1949 he was elected First vice-president of NEMJ&SA.

March 1949 ad
March 1949 ad

The L.S.P. product range was quite diverse – Baby jewelry, Identification Bracelets, Cameo, Men’s Tie Bars & Tacks, Money Clips, Cuff links, Cuff Bracelets, Rings, and Jewel Boxes. Also, Religious and Emblematic jewelry, Gold Filled and Gold Plated jewelry, Scarab Bracelets, Cloisonne, Gold Filled Lockets, Bolo Ties and Gold Plated Pendants.

Genuine onyx or jade hematite necklace, 12K gold-filled, retails at $30. JCK June 1953
Genuine onyx or jade hematite necklace, 12K gold-filled, retails at $30. JCK June 1953

Peterson manufactured jewelry under three trademarks – “L.S. Peterson Co Inc”, “L.S.P. co” and “Little Princess” (baby jewelry) until the late 1960s.

June 1960 ad
June 1960 ad

Maker's mark
Maker’s mark

L.S.Peterson Vintage Jewelry

12 K gold Art Deco pendant
12 K gold Art Deco pendant
Abalone sterling silver earrings
Abalone sterling silver earrings
Agate sterling silver 12 K gold brooch
Agate sterling silver 12 K gold brooch
Cameo carved shell 12 K gold screw back earrings
Cameo carved shell 12 K gold screw back earrings
Floral design sterling silver brooch
Floral design sterling silver brooch
Lady in white carved shell cameo 12 K gold filled pendant
Lady in white carved shell cameo 12 K gold filled pendant
Sails Ship etched sterling silver oval brooch
Sails Ship etched sterling silver oval brooch
Sterling silver gold natural stone Art Deco brooch
Sterling silver gold natural stone Art Deco brooch
Turquoise sterling silver gold brooch
Turquoise sterling silver gold brooch
Real Cameos, March 1949 ad
Real Cameos, March 1949 ad
Trademarks
Trademarks
Maker's mark
Maker’s mark