Forgotten Jewelers

Madison Avenue Jeweler Jolie Gabor

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Madison Avenue Jeweler Jolie Gabor
Vogue December 1950 ad. Madison Avenue Jeweler Jolie Gabor

Hungarian-born Jolie Gabor (1896 – 1997) was known for the exceptional beauty of the custom-made jewelry sold in her ultra-smart shop at 699 Madison Avenue, New York 21, N. Y. She made high-fashion jewelry with delicate artistry and fashioned wholly of precious and semi-precious jewels.

Jolie Gabor lived a long and vibrant life, remaining active even at age 80, giving motivational lectures on beauty and female empowerment. Born Janka Tilleman, she grew up in the family of jewelers who owned jewelry house and several jewelry boutiques in Budapest. Later Gabor joined her parents’ business and ran her own jewelry store.

Three-strand cultured pearl necklace, Vogue November 1949 ad
Three-strand cultured pearl necklace, Vogue November 1949 ad

During the occupation by the Germans Gabor had to close her store and leave Hungary for the United States. Jolie Gabor arrived in New York City in 1945, where she opened a costume jewelry business “Jolie Gabor” in 1946. Business flourished, and late in 1948, she opened a new and bigger store in Palm Springs, California.

Palm Springs Desert Sun, November 1958, Jolie Gabor Opening Palm Beach shop of costume jewelry
Palm Springs Desert Sun, November 1958, Jolie Gabor Opening Palm Beach shop of costume jewelry

The Mother of the Gabor Girls

Jolie Gabor with her daughters Magda, Eva and Zaza, Vogue May 1950 ad
Jolie Gabor with her daughters Magda, Eva and Zaza, Vogue May 1950 ad

American jeweler Jolie Gabor became also known as the mother of beautiful actresses Magda, Zsa Zsa and Eva Gabor. Noteworthy, her daughter Magda was one of the designers who worked for Jolie Gabor firm, alongside with Elsa Beck and Stephen Kelen d’Oxylion. They made jewelry with the use of gold, silver, cultured pearls, tourmaline, emeralds, sapphires, aquamarine, amethyst, topaz, rubies and diamonds.

Cultured pearl pin with sparkling stones, Vogue November 1952 ad
Cultured pearl pin with sparkling stones, Vogue November 1952 ad

Jolie Gabor Jewelry in Ads

Cultured pearls, zircons, amethysts, aquamarines — cluster of stones for these swinging earrings, $39, Vogue June 1953 ad
Cultured pearls, zircons, amethysts, aquamarines — cluster of stones for these swinging earrings, $39, Vogue June 1953 ad
Jewelled insect pins, Vogue December 1953 ad
Jewelled insect pins, Vogue December 1953 ad
Vogue December 1953 ad
Harvest of pearls ring, Vogue December 1953 ad
Semi-precious stones and cultured pearl jewelry, Vogue May 1950 ad
Semi-precious stones and cultured pearl jewelry, Vogue May 1950 ad
Vogue December 1960 ad
Vogue December 1960 ad
Lustrous cultured pearl ring with real diamonds in palladium settings, Vogue November 1950 ad
Lustrous cultured pearl ring with real diamonds in palladium settings, Vogue November 1950 ad
16 Lustrous Cultured Pearls with Real Diamonds $750.00, 1959 ad
16 Lustrous Cultured Pearls with Real Diamonds $750.00, 1959 ad
April 1957 ad, Palm Springs Desert Sun
April 1957 ad, Palm Springs Desert Sun
Jeweler's Circular Keystone August 1951 ad
Jeweler’s Circular Keystone August 1951 ad
March 1959 ad
March 1959 ad
Palm Springs Desert Sun, February 1959
Palm Springs Desert Sun, February 1959
Life magazine cover, February 6, 1950. Eva Gabor wearing Jolie Gabor jewelry
Life magazine cover, February 6, 1950. Eva Gabor wearing Jolie Gabor jewelry