Vintage Jewelry

Mazer Brothers Jewelry Company History

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Mazer Brothers Jewelry Company History
Art Deco yellow rhinestone gold plated brooch, 1940s. Mazer Brothers Jewelry Company History

The history of Mazer Bros costume jewelry manufacturers founded by Louis Mazer (1884-1952) and his younger brother Joseph J. Mazer (1887-1961) began in 1920 in Philadelphia. The firm moved to New York in 1926 to 6 West 32nd St, and continued at this location for 14 years.

Initially, the brothers’ company produced ornamentation for shoes and buckles. Notably, the famous B. A. Ballou & Co., Inc., Providence, R. I. filed a lawsuit against the Mazer brothers in 1927. Ballou, in particular, accused the Mazer brothers of making and selling shoe decorations with illegal use of Ballou’s patented invention. The company demanded that the production and sale of these decorations be stopped, as well as compensation for damages.

November 1927 note, Ballou vs Mazer Bros
November 1927 note, Ballou vs Mazer Bros

Undoubtedly, that was one of the reasons why the Mazer brothers’ company moved into costume jewelry. In addition, Marcel Boucher, a famous jewelry designer, inspired the brothers to create costume jewelry. Marcel Boucher designed jewelry for Mazer from 1930 until he opened his own company in 1937.

Jewels of Elegance by Mazer, 1946 ad
Jewels of Elegance by Mazer, 1946 ad

Marcel Boucher’s jewelry included floral and plant motifs, as well as classic bows and ribbons, adorned with the finest Austrian rock crystal and cultured pearls. Mazer Bros earned a reputation for producing good quality, affordable replicas of fine jewelry.

In 1940 Mazer Bros Inc changed the location to a larger and more modern facility at 20 West 33rd Street. However, already in the late forties, when the adult sons of the Mazer brothers joined the family business, the division of the company became inevitable.

Mazer Brothers Jewelry Company History (1927 – 1952)

Obituary for Louis Mazer, December 1952
Obituary for Louis Mazer, December 1952

As a result, Louis Mazer, the president and treasurer of the company, continued the business with his son Nathan under the former name Mazer Bros., Inc. Unfortunately, after only four years the company ceased to exist due to the death of its founder Louis Mazer.

Meanwhile, Joseph J Mazer and Co, better known by its brand name Jomaz, produced costume jewelry until 1980. Although many sources consider Mazer Bros and Jomaz to be almost the same company, this is a completely different company and a different story.

Jewels of elegance, Harper's Bazaar March 1947 ad
Jewels of elegance, Harper’s Bazaar March 1947 ad

Vintage Jewelry and Ads

Gold fish pink glass belly gold tone brooch
Gold fish pink glass belly gold tone brooch
Jewels of Elegance by Mazer, 1947 ad
Jewels of Elegance, 1947
Cherry design gold tone rhinestone brooch pin
Cherry design gold tone rhinestone brooch pin
Vogue October 1957
Vogue October 1957
Jewels of Elegance by Mazer, 1947 ad
Jewels of Elegance, 1947
Double flower clear teardrop and baguette rhinestone gold plated brooch
Double flower clear teardrop and baguette rhinestone gold plated brooch
Mazer, 1948 ad
Mazer, 1948 ad
Emerald glass rectangle rhinestone sterling silver gold plated brooch
Emerald glass rectangle rhinestone sterling silver gold plated brooch
October 1947 ad
October 1947
Fish silver tone pave rhinestone yellow crystal belly brooch, 1941
Fish silver tone pave rhinestone yellow crystal belly brooch, 1941
Mazer Vogue October 1946 ad
Vogue October 1946
Milk glass gold tone flower design brooch and earrings
Milk glass gold tone flower design brooch and earrings
Mazer, Vogue November 1948 ad
Vogue November 1948
Joseph Mazer Vogue March 1958 ad
March 1958
Jewels of the elite, Vogue November 1957 ad
Jewels of the elite, Vogue November 1957
Maharanee Earclips, brooch, bracelet, and necklace, Vogue September 1959 ad
Maharanee Ear clips, brooch, bracelet, and necklace, Vogue September 1959
Vogue March 1949
Vogue March 1949
Filed June 1929 Sea-Foam trademark by Mazer Bros New York
Filed June 1929 Sea-Foam trademark by Mazer Bros New York
Mazer bros trademarks since 1929
Trademarks since 1929
Sea-Maze since June 1929
Sea-Maze since June 1929
Maker's mark
Maker’s mark