Vintage Jewelry

Van Dell Jewelry Brand History

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Van Dell Jewelry Brand History (1939-1970)
Four-leaf clover genuine scarab gems 12 K gold filled brooch. Van Dell Jewelry Brand History (1939-1970s)

Providence, the jewelry manufacturing center of the USA, numbers hundreds manufacturing jewelers of Italian extraction. Among the well-known Italo-American manufacturers were Uncas (Vincent Sorrentino), Imperial Pearl Company (Alfred Marsello), Gustavo Trifari, Ralph Tortolani, and many more.

One of the most notable designers was also Angelo del Sesto (June 10, 1896 – November 13, 1992), founder of Van Del jewelry brand.

Angelo del Sesto

Born in Providence, June 10, 1896, Angelo del Sesto was the son of Antonio and Maria (Telia) Del Sesto. He attended the Providence public schools and Rhode Island School of Design. At an early age he went to work in local jewelry factories, starting first as an apprentice and later as a jewelry craftsman.

January 1950 ad
January 1950 ad

Del Sesto later helped build up the Barker & Barker Manufacturing Company, of which he was president from 1929 to 1939. During this period he received prestigious jewelry awards and recognition as a talented jewelry designer. In addition to being a manufacturing jeweler, he has taught jewelry design at Rhode Island School of Design for 19 years.

Noteworthy, such prominent jewelry designer as Guido Verrecchia studied jewelry designing under Angelo Del Sesto.

On June 18, 1938, Angelo Del Sesto married Sarah Devlin of Providence. In 1939 he founded his own jewelry firm Van Dell Corporation with an office at 1 85 Eddy street, Providence, Angelo Del Sesto was the sole owner, president and treasurer of Van Dell Corp., manufacturer of gold-filled and sterling jewelry.

JCK 1956 note
JCK 1956 note

Business expansion

In 1956 Van Dell Corp moved its factory from 185 Eddy Street to the entire third floor of the Wall Building, 162 Clifford St., Providence. As a result, the 17-year-old company expanded its plant by more than 50 per cent and achieved both modernization of facilities and a better production flow.

April 1954 ad
April 1954 ad
Crown for beauty queen made by Van Dell in 1955
Crown for beauty queen made by Van Dell in 1955

Advertising

Van Dell jewelry pieces graced the covers and pages of fashion magazines of the time. In 1957 Angelo del Sesto presented Mrs. Eisenhower with a scarab belt, matching bracelet, and two pairs of matching earrings.

Autumn Smartness by Van Dell, 1950 September ad
Autumn Smartness by Van Dell, 1950 September

The company’s last advertisements date back to the mid-1960s, and jewelry production continued into the 1970s. However, when the Van Dell owner was nearly 80 years old, the company went through a change of ownership and a merger after 1980. Van Dell jewelry used several different design marks Van Dell 1/20 12K GF and Van Dell Sterling.

Maker's mark
Maker’s mark
Divisions of Van Dell corporation in New York, Illinois and California, 1960 index
Divisions of Van Dell corporation in New York, Illinois and California, 1960 index
Jewelry and ads
12 K gold plated sterling silver floral design brooch pin, 10 cm, 1960s
12 K gold plated sterling silver floral design brooch pin, 10 cm, 1960s
1950 ad
1950
Cameo carved celluloid 12 K gold clip earrings. 1950s
Cameo carved celluloid 12 K gold clip earrings. 1950s
Van Dell, Providence, R.I., 1960 ad
1960
Carved rose flower 12 K gold filled brooch pin, 1970s
Carved rose flower 12 K gold filled brooch pin, 1970s
Van Dell, Providence, R.I., 1958 ad
1958
Christmas tree gold tone rhinestone brooch. 6 cm 1
Christmas tree gold tone rhinestone brooch, 6 cm
Van Dell, Providence, R.I., 1951 ad
Van Dell, Providence, R.I., 1951
Daisy flower gold tone garnet rhinestone brooch pin
Daisy flower gold tone garnet rhinestone brooch pin
The Jeweled Look for 1951
The Jeweled Look for 1951
Maple leaf gold filled brooch and earrings
Maple leaf gold filled brooch and earrings
Original Designs by DelSesto, 1943 ad
Original Designs by DelSesto, 1943
Sterling silver multicolor rhinestone wreath brooch pin, 1970s
Sterling silver multicolor rhinestone wreath brooch pin, 1970s
Gift Jewelry by Van Dell, 1948 ad
Gift Jewelry by Van Dell, 1948 ad
Vinnie-the-Pooh gold over sterling silver brooch pin, Disney collection, 1950s
Vinnie-the-Pooh gold over sterling silver brooch pin, Disney collection, 1950s
Van Dell, March 1949 ad
March 1949
Disney collection by Van Dell
Disney collection
Van Dell trademarks
Van Dell trademarks