Month: January 2026

New York Jeweler Emil Battiste

New York Jeweler Emil Battiste
Sagittarius gold brooch pin, Palm Beach Life December 1963. New York Jeweler Emil Battiste

Born in 1906 in Marseille, Emil Pascal Battiste was a French jeweler who came to New York in the early 1930s. He applied for US citizenship in 1935 and was granted citizenship the following year. Battiste began his jewelry business in 1937 in partnership with Arthur Sundelin. They established Battiste and Sandells, jewelry firm at 22 W , 48 Street, New York City.

Seven years later, Emil Battiste dissolved the partnership and became the sole owner of the company under his own name. In 1949 the company became a corporation Emil Battiste, Inc., and remained at the same address 22 W, 48 Street. In his atelier, a small team of ten goldsmiths created exquisite jewelry from platinum, gold and precious stones.

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The Exceptional Aesthetics of Harry Winston Jewelry Ads

The Exceptional Aesthetics of Harry Winston Jewelry Ads
When Cats Were Gods… March 1948 ad. The Exceptional Aesthetics of Harry Winston Jewelry Ads

Among the jewelry advertising posters of the mid-20th century, the most beautiful belonged to such renowned jewelry companies as Coro, Trifari, Tiffany, Van Cleef & Arpels, and Cartier. However, Harry Winston’s advertising posters are distinguished by their unique aesthetic, style, glamour, and even mysticism. Undoubtedly, they deserve a closer look.

Founded in 1920 as Premier Diamond Company, the renowned New York brand Harry Winston has become a symbol of supreme luxury, impeccable craftsmanship, and elegance in the world of jewelry. The company’s exclusivity and excellence are reflected in its advertising posters, which have become true works of art in advertising.
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Charles Tiffany Founder of Iconic Jewelry Brand

Charles Tiffany Founder of Iconic Jewelry Brand
Vogue October 1940 ad. Charles Tiffany Founder of Iconic Jewelry Brand

The world famous jewelry house of Tiffany & Co with headquarters in New York and branch houses abroad began its history in 1837. Its founder was Charles Lewis Tiffany (1812 – 1902), who raised the craft of the goldsmith and silversmith to a position second to none among the industrial arts.

When Charles Tiffany was only fifteen years of age he made his start in life by joining his father’s business. Comfort Tiffany opened a little country store in Danielson ville and entrusted his eldest son with full management of the store. Charles Tiffany kept the books of the store, and spent the next ten years of his life as a village shopkeeper.
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Du Jay Costume Jewelry History

Du Jay Costume Jewelry History
Rhinestoned earrings, Vogue August 1947 ad. Du Jay Costume Jewelry History

The history of the Du Jay jewelry brand began in 1933 in New York City. Its founders were Jacques H Leff (1893-1971) and Jules Hirsch (1878-1952), jewelers who previously worked with diamonds and platinum at Hirsch & Leff, 62 W. 47th Street, New York.

A talented designer, Jacques Leff began his career in the jewelry business in 1912, working for his father, Samuel Leff (1872-1933) at 211 Brook Avenue, Bronx. In 1915 his firm S. Leff & Son moved to 446 East 38th Street. The same year his son Jacques Leff continued the diamond setting business at 133 Canal Street.
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Mermod Jaccard King Saint Louis Jewelers

Mermod Jaccard King Saint Louis Jewelers
Gold Feathers 14 K gold hand wrought pin, Vogue May 1945 ad. Mermod Jaccard King Saint Louis Jewelers

The history of Mermod Jaccard King, the oldest and for many years the most prominent retail jewelry establishment in St Louis, began in 1829. Its founder was Swiss watchmaker Louis Jaccard who came to St Louis from Sainte Croix, Switzerland, where the name Jaccard had been known since the middle of the 14th Century.

when Louis Jaccard opened his little one-window jewelry shop on Main Street, St Louis was a village of 6000 residents. Louis Jaccard brought his tools and his ideas and began business with a limited stock in a little shop on Main Street. In nine years the business expanded, and in 1837 Louis Jaccard invited his nephew Eugene Jaccard to join the business.

In 1850 Louis Jaccard sold his interest in the business to Eugene Jaccard and returned to Switzerland, where he died in 1865.
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Staret Costume Jewelry Brand History

Staret Costume Jewelry Brand History
Bouquet of flowers silver tone enamel rhinestone brooch pin. Staret Costume Jewelry Brand History

The history of the Staret jewelry brand, which manufactured clips, pins, bracelets, and buckles made with precious metals, began in September 1940. However, according to the Official Gazette of the US Patent and Trademark Office, Star Novelty Co had been using this trademark since December 1, 1935, the company’s founding date.

In 1941, Star Novelty Co changed its name to Staret Jewelry Company, 322 South Franklin Street, Chicago. It’s likely that the company’s name change occurred not only due to the popularity of the Staret brand, but also to avoid confusion.
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Fifth Avenue Firm Richter’s Jewelers

Fifth Avenue Firm Richter’s Jewelers
Faithful Blackamoor Bears your time-piece gold filled pin watch. Simulated diamonds and rubies, emeralds or sapphires. Vogue November 1947 ad. Fifth Avenue Firm Richter’s Jewelers

A native of Pennsylvania, Morris Richter (1903-1960) was a well-known New York City jeweler, jewelry wholesaler, and gemstone importer. Moreover, Richter was one of the few retailers importing cultured pearls directly from the Far East and diamonds from Europe.

He founded his firm, Richter’s Jewelers, Inc., in 1940 in New York City at 585 Fifth Avenue. Richter’s Jewelers were originally located in an old 3,000-square-foot store. In December 1954, they moved to a new location at 589 Fifth Avenue in New York City. The store then boasted twice the space of its previous location. Using the larger space, Richter’s created three separate sales areas for the convenience of customers.
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