Vintage Jewelry

Bogoff Costume Jewelry Brand History

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Bogoff Costume Jewelry Brand History
Leaf design rhodium plated rhinestone brooch pin. Bogoff Costume Jewelry Brand History

Herman Bogoff, better known as Henry Bogoff (1906 – 1958) came from Warsaw, Poland, in 1922, and settled in New York as a manufacturer of dress ornaments. In New York, he met Yvette Glazerman, also an immigrant, and the couple married. Later, when the couple moved to Chicago, Yvette helped Henry in the jewelry business.

Henry and Yvette moved to Chicago in 1930 and established Gay Bee Jewelry Company doing business as Jewels By Bogoff. Henry Bogoff was president-treasurer of Gay Bee Jewelry Company, and his wife Yvette (Glazerman) Bogoff served as the company’s vice president.

Yvette Glazerman, wife of Henry Bogoff, February 1953 ad
Yvette Glazerman, wife of Henry Bogoff, February 1953

Henry’s wife, Yvette, worked full-time for the Bogoff company until the birth of her third child. With the end of World War II there was a sharp demand for costume decorations, leading to an expansion of the Bogoff business. Accordingly, the company expanded its presence in the jewelry market.

December 6, 1949 patent, inventor Herman Bogoff
December 6, 1949 patent, inventor Herman Bogoff

In 1949, Henry Bogoff, president of Gay Bee Jewelry Co., manufacturers of “Jewels by Bogoff,” announced their move to new and enlarged quarters at 31 South Franklin St., Chicago.

Trademark with disclaimed words 'Jewels by', first use since 1946
Trademark with disclaimed words ‘Jewels by’, first use since 1946

The company’s heyday

Richard Yaseen and G. W. Stangeland, admiring the firm's new cuff bracelet, featured in Vogue magazine. September 1952
Richard Yaseen and G. W. Stangeland, admiring the firm’s new cuff bracelet, featured in Vogue magazine. September 1952

According to the 1950s ads, Jewels by Bogoff was nationally advertised, leading manufacturer of costume jewelry with permanent showrooms at 366 Fifth Avenue, New York; 31 South Franklin Street, Chicago; 231 West Wisconsin Avenue, Milwaukee, and 607 South Hill Street, Los Angeles.

By the early 1950s, Jewels by Bogoff employed over 200 people and supplied jewelry to such renowned retailers as Sears, J.C. Penny, Saks Fifth Avenue, Carsons, Hudson, and Zales. Bogoff was a regular advertiser in leading fashion magazines of the time, including Harper’s Bazaar and Vogue.

April 1950 ad
April 1950 ad

New appointments

Charles C. Lukoff, general sales manager of Jewels by Bogoff, 31 South Franklin St., Chicago, 1956
Charles C. Lukoff, general sales manager of Jewels by Bogoff, 31 South Franklin St., Chicago, 1956

In 1956, the company made significant personnel changes, appointing key representatives in various states. Thus, Charles C. Lukoff was appointed general sales manager of Jewels by Bogoff, 31 South Franklin St., Chicago. He previously covered the Chicago territory for the firm.

Richard Yaseen, Milton Jacobs, Fred H. Swenson, Dan Crowley
Richard Yaseen, Milton Jacobs, Fred H. Swenson, Dan Crowley

Other appointments of sales representatives included Fred H. Swenson for the Texas, Oklahoma and Louisiana territory, Dan Crowley for the New England states. Robert Sillman, well known in jewelry circles, became representative for the states of Michigan and Ohio.

The premature death of the founder

Obituary for Henry Bogoff, March 1958
Obituary for Henry Bogoff, March 1958

Unfortunately, Christmas 1958 became a tragic day for both the company and the family – Herman Bogoff died. The talented jewelry designer and inventor, Henry Bogoff was only 51 years old. Although Yvette tried to keep the business going, the loss of Henry led to the company’s closure in the early 1960s.

Rho-Jan compacts, Vogue October 1945 ad
Compacts by Rho-Jan, Vogue October 1945
Rho-Jan Vanitie Compacts
Patent for ornamental design for a compact, 1944, Henry Bogoff, Chicago, Ill., assignor to Rho-Jan
Patent for ornamental design for a compact, 1944, Henry Bogoff, assignor to Rho-Jan

In 1944, Henry Bogoff and Yvette Bogoff, in partnership with Edward S. Michals and Betty Michals of Chicago, formed a compact manufacturing company Rho-Jan. Noteworthy, the Bogoffs named the company after their daughters Rhoda and Janet. Advertized in fashion magazines in mid-1940s, Rho-Jan Vanities, Inc was among the exhibitors at National Jewelry Fairs.

Compacts by Rho-Jan, Vogue January 1947 ad
Compacts by Rho-Jan, Vogue January 1947
Ads and Jewelry by Bogoff
Vogue March 1951 ad
Vogue March 1951
Blue and clear rhinestone screw back earrings
Blue and clear rhinestone screw back earrings
Vogue October 1959
Vogue October 1959
March 1952 ad
March 1952
Crown clear rhinestone brooch
Crown clear rhinestone brooch
3-D jewelry, blue colored stones, rhodium finish. Earrings retail at $12, bracelet $15, necklace $30, rhinestone dropped contour earrings retail for $15. November 1953
3-D jewelry, blue colored stones, rhodium finish. Earrings retail at $12, bracelet $15, necklace $30, rhinestone dropped contour earrings retail for $15. November 1953
Four-leaf clover blue rhinestone silver tone brooch
Four-leaf clover blue rhinestone silver tone brooch
July 1953 ad
July 1953
Swallow rhodium plated rhinestone brooch
Swallow rhodium plated rhinestone brooch
Magic Strings, Vogue February 1955
Magic Strings, Vogue February 1955
Necklace retails for $30; bracelet for $25; and earrings for $8. September 1953 ad
Necklace retails for $30; bracelet for $25; and earrings for $8. September 1953
Rhinestone flower clip-on earrings
Rhinestone flower clip-on earrings
Gay-Bee Jewelry co, Vogue January 1947 ad
Gay-Bee Jewelry co, Vogue January 1947
Rhinestone necklace, bracelet and drop earrings set in rhodium finish. Necklace retails about $8.80; bracelet $5.50; earrings $3.30. September 1954 ad
Rhinestone necklace, bracelet and drop earrings set in rhodium finish. Necklace retails about $8.80; bracelet $5.50; earrings $3.30. September 1954
Pastel fresh-water pearl jewelry, May 1957 ad
Pastel fresh-water pearl jewelry, May 1957
Blues in the Night, Vogue November 1943 ad
Blues in the Night, Vogue November 1943
Vogue November 1959 ad
Vogue November 1959
April 1947 ad
April 1947
February 1948 ad
February 1948
Black magic, Vogue September 1954
Black magic, Vogue September 1954
Harper's Bazaar March 1947 ad
Harper’s Bazaar March 1947
November 1946 ad
November 1946
September 1947 ad
September 1947
February 1947 ad
February 1947
Gay-Bee Vogue January 1947 ad
January 1947
Bogoff Vogue November 1952 ad
November 1952
Boxed Jewelry sets by Bogoff Vintage ad
Boxed Jewelry sets
Central Park, Manhattan Collection, Vogue September 1959 ad
Central Park, Manhattan Collection, Vogue September 1959
Laurel, Vogue May 1952
Laurel, Vogue May 1952
November 1949
November 1949
Maker's mark
Maker’s mark