Incorporated in March 1949, Capri Jewelry Inc was assignee of Davinci Creations Inc, Providence. R.I. Capri Jewelry was a domestic corporation having its regular and established place of business at 392 Fifth Avenue, City of New York. The firm was engaged in the ladies costume jewelry business.

According to Ward’s business directory of US of 1991, Theodore H Jackson was vice president. The history of Capri Jewelry Inc ended in July 1996. Saul Smith (1916–2008), president, changed the company’s name to Capri Fine Jewelry. However, this was already a new and different company.

In addition to Capri brand, the firm manufactured jewelry under the Perm Gold trademark, registered in 1965. Capri’s fashionable and sophisticated jewelry was extremely popular and regularly appeared in fashion magazines such as Vogue and Simplicity Fashion Magazine.

Capri subsidiaries

The business expanded along with production, leading to the company opening several branches and representative offices in other states. Thus, in 1953 the Capri Jewelry firm opened its first branch with office and stockroom at 607 Wholesale Merchants Building, Dallas, Texas.

The office manager was Sara Freeland, who had been with Sanger Bros, Dallas, for 30 years as accessory buyer. The new Capri office served the states of Texas, Louisiana, Oklahoma, Arkansas, New Mexico and Mississippi. In April 1981 Capri established its division in North Carolina.

Lawsuits from other jewelry companies

According to the company’s archives, in the 1950s, it was regularly subjected to lawsuits from other jewelry companies. Among them, for example, was Kramer jewelry company. Kramer accused Capri of unfair business practices, specifically, of violating copyright laws and copying other companies’ designs.

In fact, it was quite common and mutual among jewelry manufacturers to accuse each other of copyright infringement and unfair competition.

Capri Jewelry and ads