Forgotten Jewelers

New York Jeweler David Sarkin

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New York Jeweler David Sarkin
Accent on diamond rings, July 1949. New York Jeweler David Sarkin

Well known diamond importer and manufacturer of diamond jewelry, David Sarkin (1905 – 1987) left Russia for the United States at a young age. After settling in Brooklyn, he opened a small store at 589 Sutter Avenue in 1925. Noteworthy, his name first appeared in the press in September 1929, when four gangsters robbed his store.

In 1944, David Sarkin company became a corporation. The firm produced men’s and women’s rings with stones, wedding bands, mountings, men’s and ladies’ stone rings, and diamond jewelry. The corporation became one of the pioneers in popularizing palladium in jewelry.

Ladies' narrow wedding rings, June 1944 ad
Ladies’ narrow wedding rings, June 1944 ad

In September 1945, David Sarkin, Inc, long located at 93 Nassau Street, announced it was moving to new, larger premises. Sarkin opened ultra-modern offices, showrooms and factory at 37 West 47th Street, New York 19, N. Y. The new showrooms created an exceptionally comfortable and attractive environment for displaying jewelry.

'Date in Manhattan' Sarkin rings appear on TV, July 1951
‘Date in Manhattan’ Sarkin rings appear on TV, July 1951

Advertising on TV

Sarkin rings were featured on television in 1951 on the fashion show “Date in Manhattan” on WNBT in New York City. The show starred Ed Herlihy and Ethel Thorsen, along with Sam Gorman, sales manager for David Sarkin. Gorman was also the creator of the Linde Star by Sarkin line of jewelry featuring synthetic star stones.

Samuel Gorman, sales manager of David Sarkin, and Bess Myerson, former Miss America, on her TV show, January 1952
Samuel Gorman, sales manager of David Sarkin, and Bess Myerson, former Miss America, on her TV show, January 1952

Linde Stars

In January 1952, he was interviewed by Bess Myerson, former Miss America, on her show on WOR-TV in New York City. During the interview, Gorman explained the composition and characteristics of Linde Stars. He compared the characteristics of these synthetic sapphires and rubies to those of natural stones.

Sarkin receives congratulations of the Executive Board of the Associated Jewelers, December 1948
Sarkin receives congratulations of the Executive Board of the Associated Jewelers, December 1948

David Sarkin and his wife, Mona, also an immigrant from Russia, married in 1936 and lived together for more than 50 years, until David’s death in 1987. They had two daughters, Louise and Elaine.

In 1963 David Sarkin opened Loose Diamond Division. According to business directories, David Sarkin Inc ceased to exist in 1993.

Samuel Gorman, sales manager, and Davd Sarkin, president, 1952
Samuel Gorman, sales manager, and Davd Sarkin, president, 1952

Ads

A new promotion of six Kin Lock Interlocking ring sets in a beautifully packaged tray, November 1954
A new promotion of six Kin Lock Interlocking ring sets in a beautifully packaged tray, November 1954
America's most talked about ring, November 1949
America’s most talked about ring, November 1949
Brides and grooms' choice, May 1951
Brides and grooms’ choice, May 1951
Extravaganza budget priced rings, March 1950
Extravaganza budget priced rings, March 1950
Kin-Lock diamond engagement and wedding rings, 1949
Kin-Lock diamond engagement and wedding rings, 1949
Linde Stars jewelry line, 1950
Linde Stars jewelry line, 1950
Lively Lindes rings, June 1961
Lively Lindes rings, June 1961
Ring stylist for more than a quarter century, November 1951
Ring stylist for more than a quarter century, November 1951
The 'Sellingest' rings in years feature father and son, May 1948
The ‘Sellingest’ rings in years feature father and son, May 1948
Maker's mark
Maker’s mark