The great American jewelry designer Gene Verri, aka Guido Verrecchia (1911-2013) began a new era in American costume jewelry. Namely, the transition from two-dimensional geometric modernist designs to naturalistic relief-figured three-dimensional forms.

From 1933 to 1965, Verri was the chief designer of the legendary company Cohn & Rosenberger, and it was he who led CoRo to the heights of fame. In 1947, Guido Verrecchia, together with his twin brother Alfeo, opened a family company. In order to clearly trace the connection with Coro Craft, where the master continued to work, he called the company Gem-Craft. Noteworthy, Verri created both his own branded jewelry and jewelry commissioned by Oscar de la Renta, Kenneth Jay Lane, Kramer and many other famous brands.

According to Rhode Island Business Portal, Gem-Craft Inc. merged with Sample-Art Company in 1967. The renewed Gem-Craft company launched four trademark on manufacture of costume jewelry. Among them were Craft (1979-2010), The Adjustable (1980-1999), Attachables (1980-1988), and Anywhere (1982-1989).

Established in 1947 in Cranston Rhode Island, a manufacturer and wholesaler of costume jewelry Gem-Craft Inc ceased to exist in 2024.

Notable, there were similar companies that created Craft-marked jewelry at the same time. Among them, in particular, The Craft Company, Inc. (New Jersey, 24 Jul 1947), Creative Craft Company (New Jersey, 1954), and Craft Jewelry Creations Of San Francisco (California, 1968- 1971). Yet, the oldest Craft company was established in Indianapolis, Indiana, in 1904.

Signed Craft Vintage Costume Jewelry (on an oval cartouche)

Craft Jewelry (mark on a rectangular cartouche)