In June 1944 Walter Lampl, 608 Fifth Ave., New York, announced the establishment of a new division under the name of “Walburt”. Noteworthy, the brand name Walburt comes from the names of Walter’s two sons – Walter Jr. and Burton.

According to the firm’s ads, Walburt featured costume jewelry and other kindred novelties to retail from $1 to $50 each.
Opened at 48 W. 48th St., the new quarters for Walburt division was devoted exclusively to show room and stock room purposes.

Walburt showed an extensive line of sterling silver jewelry made in the Walter Lampl manner, and other types of jewelry created to meet the demands in fashion. Ira Barzilay (1919 – 2006), became General Merchandise Manager for the Walburt division. She had been in the jewelry industry for a number of years.

Notably, well-known fashion advisor and stylist Maybelle Manning became the main designer. Her column “Fashionably Speaking” and articles appeared in the leading magazines. Thus, her experience made the “Walburt” line the authentic interpretations of what was fashionably correct.

Undoubtedly, the Walter Lampl trademark brought to the new division the prestige which Lampl had built since 1921.