Vintage Jewelry

Bergere Costume Jewelry Company History

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Bergere Costume Jewelry Company History
Fireworks collection, Vogue Mach 1968 ad. Bergere Costume Jewelry Company History

Born in Vienna, Austria, Paul Bardach (1885 – 1956), was founder and president of Bergere Inc, Providence jewelry manufacturing concern. Noteworthy, Paul Bardach had a wealth of experience in the manufacture of jewelry in his native Vienna. He had worked for 30 years in the famous Austrian jewelry firm – Turiet & Bardach.

Before World War II broke out in Europe, the Turiet & Bardach concern had been a leader in the production of Viennese jewelry for 75 years. Noteworthy, the concern employed 500 persons.

Turiet & Bardach brooch, August 1940 JCK
Turiet & Bardach brooch, August 1940 JCK

In August 1940, Joseph F. Rioux, president of Bliss Brothers Co, Attleboro manufacturer of quality jewelry, announced the establishment of a new manufacturing division in Providence. The new division began operating as Turiet & Bardach, and Paul Bardach became its president and plant manager.

Bead necklace by Bergére; from Lord & Taylor. Vogue 1951 ad
Bead necklace by Bergére; from Lord & Taylor, Vogue 1951 ad

Incorporation

Paul Bardach launched Bergére trademark on manufacture of high fashion costume jewelry in 1946. In July 1948 he operated under the name of Bergere Inc, (manufacturer to wholesalers), 33 Bassett, Providence, Rhode Island. The incorporators were Paul Bardach (president), his son Peter H Bardach (treasurer), Jack Pohs (vice-president), and Bert Herbert (secretary).

Bergere big ruby ring, Vogue November 1959 ad
Big ruby ring, Vogue November 1959 ad

Berge Vogue April 1947 ad
Bergè Vogue April 1947 ad

Noteworthy, since 1946 the firm also used Bergè trademark.

Bergè jewelry, September 1946 ad
Bergè jewelry, September 1946 ad

Showroom in New York

New York showroom of Herbert, Pohs & Bardach, Inc., 392 Fifth Ave. JCK August 1948 note
New York showroom of Herbert, Pohs & Bardach, Inc, 392 Fifth Ave. JCK August 1948 note

Herbert, Pohs & Bardach Inc, doing business as Bergere, opened their office and showroom in New York in 1948. According to the publications, their modernized showrooms and offices at 392 Fifth Ave, New York, became a sensation.

Glass table tops, inserted into the partitions and supported at the other end by one leg, created an illusion of spaciousness. Another unusual feature was the use of wooden blinds with vertical slats as sliding doors on wall cases. The color scheme in the reception room and general showroom was gray and strawberry red.

Peter H Bardach (1920 – 2011) – new president

Obituary for Paul Bardach, 1956
Obituary for Paul Bardach, 1956

After the death of Paul Bardach in 1956, his son Peter H Bardach (1920 – 2011) took over the business as president and treasurer. Jack Pohs continued as vice-president, and Bert Herbert as secretary. Bergere Inc, 7 Beverly street, Providence 3, employed about 200 people.

Bergere chains, Vogue 1967 ad
Chains, Vogue 1967 ad

Bergere Jewelry and ads
Bergere Vogue 1956 ad
Vogue 1956
Bergere gold plated earrings, Vogue 1950s ad
Gold plated earrings, Vogue 1950s
Button design gold tone clip-on earrings
Button design gold tone clip-on earrings
Bergere, March 1954 Vogue ad
March 1954 Vogue
Expansion bracelet of gold tone
Expansion bracelet of gold tone
Bracelets by Bergere, Vogue October 1954 ad
Bracelets, Vogue October 1954
Geometric design gold tone black enamel clip-on earrings
Geometric design gold tone black enamel clip-on earrings
Cleopatra's Chain, Vogue October 1951 ad
Cleopatra’s Chain, Vogue October 1951
Modernist design leather gold tone clip-on earrings
Modernist design leather gold tone clip-on earrings
Leather jewelry, Vogue August,1954 ad
Leather jewelry, Vogue August 1954
Purple and white enamel gold tone stud earrings
Purple and white enamel gold tone stud earrings
Real mother of pearl Vogue March 1957 ad
Real mother of pearl Vogue March 1957
Strawberry red enamel gold tone brooch pin and clip earrings
Strawberry red enamel gold tone brooch pin and clip earrings
Shades of pink, Vogue March 1955 ad
Shades of pink, Vogue March 1955
Milk glass gold tone rhinestone clip-on earrings
Milk glass gold tone rhinestone clip-on earrings
White beads by Bergére. Lord & Taylor, Vogue April 1951 ad
White beads, Vogue April 1951
Sunflower faux turquoise gold tone clip earrings and brooch pin
Sunflower faux turquoise gold tone clip earrings and brooch pin
Monte Carlo Madness, Vogue September 1951 ad
Monte Carlo Madness, Vogue September 1951
White nugget bracelet by Bergére, Vogue 1951 ad
White nugget bracelet, Vogue 1951
Vogue March 1952 ad
Vogue March 1952
Fashion reproductions of fine jewelry, Vogue March 1947 ad
Fashion reproductions of fine jewelry, Vogue March 1947
Modern jewels in the Paris tradition, October 1946 ad
Modern jewels in the Paris tradition, October 1946
The Look of Real Jewelry Vogue October 1949 ad
The Look of Real Jewelry Vogue October 1949
Vogue September 1949 ad
Vogue September 1949
April 1955 ad
April 1955
November 1954 ad
November 1954
Bergere Pearl bracelets with bejeweled charms, Vogue February 1953 ad
Pearl bracelets with bejeweled charms, Vogue February 1953
Bergere Ruby red pearls with crystals, Vogue February 1958
Ruby red pearls with crystals, Vogue February 1958
Smoky-grey crystal bracelet, Vogue November 1963
Smoky-grey crystal bracelet, Vogue November 1963
Maker's mark
Maker’s mark